Tattico Strategies, LLC
We nurture fledgling brands from concept to introduction, and help struggling brands regain lost traction.
Our firm has one simple goal:
Ensure your brand thrives by charting a course through the dynamic complexities of the rapidly evolving beverage marketplace.
- We partner with brands in the spirits, beer and wine categories to create and execute business strategies to build and grow their customer base and sales.
- We take a strategic “nuts and bolts” approach to assessing your processes and programs ensuring traction and long-term business growth.
- We help you navigate the maze of expense, distribution headaches and entrenched practices.
Accelerators of Brand Growth for the Craft Beverage Industry
What makes us different?
Years
Brands
Team
"Can your team help every aspect of my business?"
We have spent 75+ years working directly with all of the major, and not-so-major, distributors
Our processes save you money that can be redeployed or dropped to the bottom line
75+ Years Experience
Creating and scaling craft beverage brands, by leveraging your brand’s core strengths and attracting the right consumers to purchase
How can we help you improve your revenue?
We
Speak
Distributor
We have spent 75+ years working directly with all of the major, and not-so-major, distributors
We
Grow
Profits
We know the ins and outs of pricing and financial management to improve your bottom line
We
Deliver
Measurable
Results
We have delivered about $250 million in increased gross profit to our clients’ brands, so far.
Strategic Insights And Market Analysis
- Target your brand against specific channels and consumer groups
- Discover opportunities to expand your brand’s footprint
- Gain insight into emerging trends
- Take advantage of new market opportunities
We deliver strategic analysis and assessment for your organization and brands.
Whether you need a quick, brain-storming session, or a more in-depth analysis of your company’s competitive risks and advantages, we deliver proven results.
We provide you with the services to meet your needs. Services include, but are not limited to:
- Analyze the marketing mix to ensure brand growth
- Review the key elements of brand positioning
- Develop plans that ensure long-term success
We provide tools such as:
- SWOT analysis
- Vision, Mission, Values
- Portfolio analysis and assessment
- Business plan development
- Pricing and profit analysis
- Brand and corporate positioning
- Skill set assessment
- Team development
Brand Insights and Innovation
When engaging to innovate a current or new brand, we’ve found that talking to consumers in that spirits segment is the best way to get learning to help ensure success.
Whether its brand positioning, packaging, or taste profile, getting input from your current or perspective customers is a competitive advantage. We’ve worked with our clients to develop and implement a cost-effective consumer insights plan with great success!
In the competitive beverage industry, advantages are short-lived and the need to innovate is continuous.
We can help you define the role of innovation within your organization, which will provide your company an annuity in future earnings and competitive advantage.
Innovation services include, but are not limited to:
- New product development
- New concept pipeline
- Product & packaging design efficiency analysis
- Channel specific products
- Technology innovation (including mobile application development and implementation)
- Stage-gate approach for organizational alignment
Case Study #1
Small Investments in Research Can Yield Big Dividends:
A Mexican spirit brand wanted to relaunch itself in the market as a distinct spirit category.
We first spoke to and surveyed Mexican spirit drinkers to understand the positioning and perceptions of the competitive landscape.
Using that insight, we developed brand statements and took those into focus groups and on-line surveys to hone the story and the packaging.
Finally, we conducted a taste test to find the “sweet spot” on taste to make sure we had a great product going to market.
Our insight is that investing a moderate amount of dollars in research can have a big payoff in future earnings.
Case Study #2
Leveraging Technology to Regain Distributor Interest:
An estblished wine importer is suffering from lack of attention by its distributors.
We worked with them to develop and deploy mobile applications for its sales force. The importer regained critical distributor support and execution while improving their technical infrastructure.
Brand Marketing And Activation
From brand positioning to in-market execution, we have the experience and expertise you need to help your brand succeed.
Our services include, but are not limited to, brand SWOT and implications, taste profile testing and development, packaging strategies, advertising and promotional development and retail strategies
Distributor Management Strategies
- Today’s beverage industry is consolidated across the entire spectrum, from producer to retailer.
- The key gatekeeper in our unique industry is the distributor.
- Distributors have too many brands, fewer resources and not enough time or manpower to meet all of their brand owners’ demands.
- Success in the market place depends on you, the brand owner, and the strength of your brand.
- Our firm can help you develop market-proven ways to help you and your distributors gain the distribution you need and the consumer pull-through that will ensure your brand’s continued growth and success.
- Understand the landscape in which your brand competes.
- Build a successful route-to-market plan for your brand.
- Build commercial strategies and programs that your distributors can successfully execute.
- Be knowledgeable of distributor economics in order to better hold them accountable
- Learn how to partner with your distributors
- Identify tactical changes to your existing business to help drive growth
Case Study #3
Using Effective Planning to Improve Distribution Results:
A mid-sized wine importer with a long history of contentious relationships with its distributors worked with us to redefine its approaches to those distributors.
Our team built sound and consistent plans with meaningful outcomes and rewards for the distributors. As a result, relationships were restored and in one instance, the company was put on the distributor’s “up-and-coming” suppliers list. This gave the importer increased attention and support from the distributor’s management and sales force..
Business in that distributorship increased over 20% in a year’s time.
Connect with us and grow your brand!
Our firm offers depth of understanding and breadth of experience throughout the domestic and international beverage industry.
We enable any size start-up or established company to take aim and go head-to-head with major industry players.
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