BRAND INSIGHTS AND INNOVATION - Brand Elixir Partnership

Brand Insights and Innovation

When engaging to innovate a current or new brand, we’ve found that talking to consumers in that spirits segment is the best way to get learning to help ensure success.

Whether its brand positioning, packaging, or tasting getting input from your current or perspective customers is a competitive advantage. We’ve worked with our clients to develop and implement a cost-effective consumer insights plan with great success!

In the competitive beverage industry, advantages are short-lived and the need to innovate is continuous.

Brand Elixir Partnership can help you define the role of innovation within your organization, which will provide your company an annuity in future earnings and competitive advantage.

> When engaging to innovate a current or new brand, we’ve found that talking to consumers in that spirits segment is the best way to get learning to help ensure success.

> Whether its brand positioning, packaging, or tasting getting input from your current or perspective customers is a competitive advantage. We’ve worked with our clients to develop and implement a cost-effective consumer insights plan with great success!

> In the competitive beverage industry, advantages are short-lived and the need to innovate is continuous.

> Brand Elixir Partnership can help you define the role of innovation within your organization, which will provide your company an annuity in future earnings and competitive advantage.

Innovation services include, but are not limited to:

New product development
New concept pipeline
Product & packaging design efficiency analysis
Channel specific products
Technology innovation, including mobile application development and implementation
Stage-gate approach for organizational alignment

Innovation Services
include, but are
not limited to:

> New product development

> New concept pipeline

> Product & packaging design efficiency analysis

> Channel specific products

> Technology innovation, including mobile application development and implementation

> Stage-gate approach for organizational alignment

Case Study

Small Investments in Research Can Yield Big Dividends

A Mexican spirit brand wanted to relaunch itself in the market as a distinct spirit category. We first spoke to Mexican spirit drinkers to understand the positioning and perceptions of the competitive landscape. Using that insight, we developed brand statements and took those into focus groups and on-line surveys to hone the story and the packaging. Finally, we conducted a taste test to find the “sweet spot” on taste to make sure we had a great product going to market.

Our insight is that investing a moderate amount of dollars in research can have a big payoff in future earnings.

Case Study

Small Investments in Research Can Yield Big Dividends

A Mexican spirit brand wanted to relaunch itself in the market as a distinct spirit category. We first spoke to Mexican spirit drinkers to understand the positioning and perceptions of the competitive landscape. Using that insight, we developed brand statements and took those into focus groups and on-line surveys to hone the story and the packaging. Finally, we conducted a taste test to find the “sweet spot” on taste to make sure we had a great product going to market.

Our insight is that investing a moderate amount of dollars in research can have a big payoff in future earnings.

Case Study

Leveraging Technology to Regain Distributor Interest

A mid-sized wine importer is suffering from lack of attention by its distributors. Brand Elixir Partnership™ developed and deployed mobile applications for its sales force. The importer regained critical distributor support and execution.

Case Study

Small Investments in Research Can Yield Big Dividends

A Mexican spirit brand wanted to relaunch itself in the market as a distinct spirit category. We first spoke to Mexican spirit drinkers to understand the positioning and perceptions of the competitive landscape. Using that insight, we developed brand statements and took those into focus groups and on-line surveys to hone the story and the packaging. Finally, we conducted a taste test to find the “sweet spot” on taste to make sure we had a great product going to market.

Our insight is that investing a moderate amount of dollars in research can have a big payoff in future earnings.

Case Study

Leveraging Technology to Regain Distributor Interest

A mid-sized wine importer is suffering from lack of attention by its distributors.

Brand Elixir Partnership™ developed and deployed mobile applications for its sales force.

The importer regained critical distributor support and execution.

Strategic Insights
And
Market Analysis