DISTRIBUTOR MANAGEMENT STRATEGIES

  • Today’s beverage industry is consolidated across the entire spectrum, from producer to retailer.

  • The key gatekeeper in our unique industry is the distributor.

  • Distributors have too many brands, fewer resources and not enough time or manpower to meet all of their brand owners’ demands.

  • Success in the market place depends on you, the brand owner, and the strength of your brand.

  • Brand Elixir Partnership can help you develop market-proven ways to help you and your distributors gain the distribution you need and the consumer pull-through that will ensure your brand’s continued growth and success.

Brand Elixir Partnership can help you and your company:

 

  • Understand the landscape in which your brand competes

  • Build a successful route-to-market plan for your brand

  • Build commercial strategies and programs that your distributors can successfully execute

  • Be knowledgeable of distributor economics in order to better hold them accountable

  • Learn how to partner with your distributors

  • Identify tactical changes to your existing business to help drive growth

Case Study

 
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Mid-sized wine importer with a long history of contentious relationships with its distributors worked with us to redefine its approaches to those distributors.

Brand Elixir Partnership built sound and consistent plans with meaningful outcomes and rewards for the distributors. As a result, relationships were restored and in one instance, the company was put on the distributor’s “up-and-coming” suppliers list. This gave the importer increased attention and support from the distributor’s management and sales force.

Business in that distributorship increased over 20% in a year’s time.