INNOVATION

  • In the competitive beverage industry, advantages are short-lived and the need to innovate is continuous.

  • Brand Elixir Partnership can help you define the role of innovation within your organization, which will provide your company an annuity in future earnings and competitive advantage.

 
 

Innovation services include, but are not limited to:

  • New product development

  • New concept pipeline

  • Product & packaging design efficiency analysis

  • Channel specific products

  • Technology innovation, including mobile application development and implementation

  • Stage-gate approach for organizational alignment

Case Study

 
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A mid-sized wine importer is suffering from lack of attention by its distributors. Brand Elixir Partnership developed and deployed mobile applications for its sales force.

The importer regained critical distributor support and execution.