THE PARTNERSHIP

Andrew Mansinne

Andrew is the Founder and President of Brand Elixir Partnership. From start-up beverage businesses to international wine conglomerates, Andy’s approach to ensuring his clients’ success starts with his understanding of strategy, rigorous process development and team-oriented execution.

Over the course of his career, he has built successful brands for organizations such as Brown-Forman, Aveniu Brands and MGP Ingredients.

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Jeff Musial

With 30 years of professional experience with major packaged goods companies, Jeff Musial has a wealth of experience in consumer insights, innovation, and brand management.

He has worked in these roles with such iconic brands as Budweiser, Bud Light, Stella Artois, Michelob, Jack Daniel’s, and Southern Comfort with Anheuser-Busch and Brown-Forman.

Joe Karcz

Joe brings a wealth of Marketing & Sales insights gleaned from a diverse career in the adult beverage industry. His career spans the entire arc of product commercialization – from product design and development to sales management & field execution.

The breadth of this experience has come from a diversity of employers, such as Beam Suntory, MGP Ingredients and Rabbit Hole Distilling.